World Card
Developed a global campaign concept that explored how Discover and Diners Club could unite under a single card proposition. The work examined how two established brands might present shared value to cardholders worldwide while driving usage, experience, and acceptance across markets.
Client
Discover Network/ Diners Club International
Services
Brand Identity
Challenge
Two established brands needed to feel seamless to cardholders worldwide. The campaign had to communicate shared value and global reach while launching a newly branded card across physical environments.
Solution
• Created a unified visual and messaging system for the new card • Launched the campaign across billboards, posters, card carriers, and out-of-home placements • Framed the partnership around ease of use, acceptance, and global connectivity
Result
• The campaign established a clear global positioning for a unified Discover–Diners Club card concept • Stakeholders aligned around the combined brand vision and value proposition • The work demonstrated how the two brands could live together in physical environments at global scale
