Creative leadership for complex financial products
I’m a senior designer and creative lead with over a decade of experience building brand and marketing systems for financial products.
I’ve spent my career inside regulated environments, partnering with legal, compliance, product, and marketing teams to create work that stays sharp across channels, markets, and timelines. I focus on structure, clarity, and repeatable systems — the kind that scale without falling apart.
Most recently, I’ve led work across global payments networks, fintech platforms, and enterprise brands, shaping campaigns, toolkits, event programs, and always-on marketing frameworks.
My approach
My work starts with systems and strategy, then moves to craft.
Systems first, visuals second
Clear briefs and sharp feedback loops
Comfortable inside regulatory guardrails
Campaign thinking tied to long-term brand platforms
Fast production without erosion of quality
Strong cross-functional partnerships
Calm leadership through shifting priorities
Mentor-minded with junior teams
role fit
I’m targeting Associate Creative Director or Creative Director roles at fintech companies, ideally in-house, where brand, product, and growth teams work side by side.
I’m most interested in:
payments platforms
financial tools for consumers or SMBs
infrastructure brands
global fintech products
team value
I bring clarity, momentum, and strong brand thinking to complex products.
Translating complex products into clear brand stories
Leading campaigns that extend into durable systems
Earning trust with legal and compliance partners
Raising creative standards while shipping on time
Giving teams structure without slowing them down
Helping brands mature visually and strategically
Let's get
to work
Compliance, timelines, multiple teams, evolving briefs. That’s where I do my best work.