Starbucks Supplier Onboarding Kit
Led the design of a branded onboarding kit to help Starbucks suppliers navigate the Ariba procurement system. The kit translated a complex, process-heavy experience into clear, approachable guidance aligned with Starbucks’ brand.
Client
Starbucks/Ariba
Services
Challenge
Supplier onboarding involves unfamiliar systems, dense steps, and high friction. The materials needed to simplify the process without oversimplifying, while staying consistent with Starbucks’ tone and visual identity.
Solution
• Translated procurement workflows into clear, step-by-step guidance • Balanced clarity with approachability • Applied Starbucks’ brand system across a practical, operational touchpoint
Result
• Suppliers onboarded more quickly with fewer points of confusion • The experience felt supportive and on brand rather than procedural • Brand consistency extended into an operational moment
