Challenge
Supplier onboarding involves unfamiliar systems, dense steps, and high friction. The materials needed to simplify the process without oversimplifying, while staying consistent with Starbucks’ tone and visual identity.
Solution
• Translated procurement workflows into clear, step-by-step guidance • Designed materials that balanced clarity with approachability • Applied Starbucks’ brand system consistently across a practical, operational touchpoint
Result
• Suppliers onboarded more quickly with fewer points of confusion • The experience felt supportive and on brand rather than procedural • Brand consistency extended into an often-overlooked operational moment
