Paylink Rebrand
Led a post-merger brand refresh for two specialty finance companies combining into a single entity. The work introduced a unified brand identity and marketing system for B2B and consumer audiences.
Client
Paylink
Services
Brand Identity
Challenge
The merger needed to signal stability and leadership. The new brand had to reassure clients while establishing market position.
Solution
• Refreshed the logo and visual identity • Developed a brand guide • Created templates across web, print, email, and events
Result
• Launched alongside the merger announcement • Reassured clients and consumers • Entered market with a cohesive identity
