Challenge
The work needed to speak to two audiences at once—kids and the adults who support them—while clearly expressing EPIK’s purpose and values. The campaign also had to balance energy and positivity with a credible brand position.
Solution
• Developed a bold, high-energy visual system using strong color and dynamic imagery • Crafted direct, purpose-driven messaging that resonated with kids and families • Highlighted EPIK’s commitment to giving back, with proceeds supporting schools, nonprofits, and community organizations focused on children’s education and wellbeing
Result
• The campaign positioned EPIK as a positive force in motivation and recognition • Messaging connected emotionally with both B2B and B2C audiences • The brand’s purpose and community impact were clearly communicated across channels
