IT Trans Conference Digital Banners
Designed a set of digital display banners promoting Discover Global Network’s sponsorship of the IT Trans Conference. The assets ran across programmatic display and event partner platforms to increase visibility with transit industry decision-makers.
Challenge
Event-driven display advertising has limited time and space to work. The creative needed to communicate value quickly, drive action, and stay within strict file-size, format, and platform requirements.
Solution
• Prioritized fast readability, clear hierarchy, and direct CTA alignment • Built message-first layouts that reinforced DGN’s transit capabilities • Developed multiple size and placement variations while maintaining a consistent value proposition and visual structure
Result
• Creative scaled cleanly across formats and platforms • Messaging stayed clear and consistent in high-frequency placements • Layout decisions balanced brand discipline with performance needs typical of event-based, direct-response work
